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New Anthropologie…Kings Road London

March 20, 2010

A few weeks ago I mentioned that the new Anthropologie store in London was showing signs of life…a few weeks later and voila, London has the second international Anthro store (the first was just a few miles away on Regent Street). As it opened yesterday, we strolled down today to see how the uber talented visual team could take an old antiques store and ‘anthro’ it…

I can’t say that there is anything ‘omigosh, how did they do that’ in the store…but they didn’t dissapoint. The piece de resistance would be the indoor waterfall/water feature and the indoor trees and garden. Hah. That in any other store would be jaw dropping but somehow I’ve become desensitized…but not any less in love. Also on the love list are the paper mache animal heads (already added to my mile long to-do list),  laser cut panels, wooden camel piled high with gorgeous rich textiles and floor tiles so beautiful I wanted to chisel them off right then and there. Plus there are the ever present array of textures from a rainforests variety of wood textures, tiles, doodled wallpaper, painted felt, moss etc. Oh, and who could forget the dress form wearing a beautiful shirt and long trained skirt made out of…moss. Yes, moss. The building itself is fabulous…it originally started as a gentleman’s club and pool hall in the 1920’s and is littered with different natural light sources. We got quite distracted planning how we would use the space as our home/studio/shop. Oh yah..and it sells some nice stuff too, but you already knew that, right?

You can visit the new location yourself at

Anthropologie. 189 King’s Road, London

or you can check out more of my pictures, just

Still haven’t had enough?! …Don’t worry I understand, that’s probably why I couldn’t stop taking photos…You can see the rest of the snaps here.

11 Comments leave one →
  1. March 21, 2010 1:37 am

    I went to my local anthropologie today! I think the Kings Road one is breathtaking. Makes me want to work for them!

  2. alice permalink
    March 21, 2010 11:08 pm

    I somehow innocently ambled into anthropologie on its first day of opening when there were only press types in there. i was immediately transported to another world of lush tropical rainforests, africa, india and provence. when i came upon the flowerhouse built ontop of a moss covered tree trunk i nearly died from sensory overload. funnily enough, on a recent trip to new york during fashion week the anthropologie store that i visited was tired and twee. the kings rd one has restored my faith and your pictures perfectly capture just how fresh again it is.

    • Pillar Box Post permalink*
      March 21, 2010 11:16 pm

      I know EXACTLY what you mean by sensory overload ( in the nicest possible way!) I get so inspired, and yet slightly depressed that it’s not mine or I haven’t created it or are working there!

  3. March 24, 2010 2:07 pm

    Simply beautiful! The VM is just incredible and so inspiring. If only they did a wedding list service!


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